MIDRANGER

   Business Plan

             Business Goals and Objectives

A.     Establish a market.

 

B.     Build a long-term business relationship with 20 clubs within that market.

1.  Work with Club and Bar owner’s to promote attendance to there            establishment. 

 

C.     Build a mailing list of at least 5000 names.

1.      Use door prizes, and nightly grand prize give-away’s to gather names, addresses, of people who have seen the band perform.

 

2.      Gather at least 25 to 100 names per night – 1 or 2 nights a week.

D.     Create a line of band merchandise to secure, and strengthen existing fan base.

A list of items the band has used are: T-shirts, Cosie drink can holders,

Calendars, Midranger CD’s, Band Pictures, and Matches. All items

have the Midranger Logo to help promote the band.

The Midranger Band uses the names and address’s it gathers from there nightly drawings to send either a postcard or a e-mail newsletter from the Midranger Bands

e-mail address containing any upcoming events or bookings.

The Midranger Band has its own website to also promote the band with currant bookings and activities. The website also provides a photo album, slide show, Video’s, each member’s bio, and a guest book at www.midranger.com